Analytical Engines — Founder + product launch banner
A founder signature timed with the launch of a new developer SDK.
Signature plan
Results
298
SDK signups attributed to signature
11%
Banner click-through rate, launch week
4.2%
Banner click-through rate, evergreen
Ada at Analytical Engines was launching a new SDK and wanted her signature to do the announcement work. We added a launch-week banner row that automatically swapped to an evergreen "Try the SDK" CTA after week one.
Variants we shipped
